Business Level Strategy: Best Cost
"Great design is the essence of the Target brand. Target partners with world-class designers to offer amazing products at affordable prices. Since day one, our company founders recognized that the appeal of smart, stylish, well-designed products and stores would set Target apart. "
Design for All®
Great design is the essence of the Target brand. Target partners with world-class designers to offer amazing products at affordable prices.
Store Experience
Every Target store is designed to meet the same goal: Make every Target shopping trip an easy, enjoyable experience for every guest.
Innovations
Design is about more than just good looks. It’s about creating solutions that surprise and delight our guests.
On a Personal Note:
This strategy is why I love Target. They always have really fun and unique selections but reasonable prices. I will drive all the way to Clarksville just to shop at Target. I stop there on my way to and from the Nashville airport. Target has been my preferred shopping experience for several years running. I just wish they would come to Paducah or Murray!
When I think of successful best-cost strategy, Target is the first company that comes to mind.
http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-031760
Current Stock Price: $40.37 USD
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Jennifer
ReplyDeleteI would agree -- Target does seem to be a good example of best-cost strategy. Even their slogan "Expect more, pay less" indicates this.
I don't know their cost structure and the efforts that they make to reduce costs -- that would clinch them as an example.