Today's News on Target: Partnership with DailyCandy
"Target Corp" is partnering with an online media company to spruce up a section of the retail giant’s Web site.
Target.com’s Red Hot Shop area this month started featuring products selected by editors at DailyCandy, the women’s fashion and lifestyle Web site owned by Philadelphia-based cable television giant Comcast Corp.
There is also artwork and editorial content from the DailyCandy team, publishes an e-mail newsletter that's distributed to an estimated 2.5 million subscribers, mostly female, in a dozen markets. It circulates heavily among the fashion-conscious set, making it a likely partner with Target, which has long emphasized its style and partnerships with well-known designers.
Under a deal struck with DailyCandy last year, the media site is leveraging its relationships with up-and-coming designers to create products exclusively for the Red Hot Shop. It also builds on a larger advertising deal in which Target is paying to advertise with DailyCandy.
Taken from http://www.bizjournals.com/twincities/stories/2009/06/01/daily30.html?jst=b_ln_hl
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